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What is a Virtual Event?
A virtual event is an event that is hosted online and involves presenters and attendees communicating and connecting in a virtual online environment, rather than meeting in a physical location. Virtual events are usually hosted and produced by specialist virtual events companies.
In a remote, rapidly digitising world, virtual events are a crucial way for businesses and event organisers to bring their audiences together and drive lasting impact.
Workers and employees have been voicing a desire for a positive work-life balance for several years. That development, coupled with the widespread availability of online technology, has led to the recent rise in remote work.
It’s clear that there is a shift to digital that is happening—both from a business strategy and employee work routine. Virtual events are at the very top of that shift.
The benefits of hosting virtual events
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Scale is a primary advantage of virtual events.
With a physical event, you're limited by physical resources like venue capacity, chairs and tables, event staff etc.
For events that are hosted online, you can scale your event up to accommodate thousands, even hundreds of thousands of attendees—without a proportional increase in cost.
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You can deliver events more regularly at a quicker pace when they’re virtual.
On average, you can expect to spend less time to plan, promote and host a virtual event compared to an in-person event. In-person events can take months not to mention man-hours and material costs, whereas virtual events can be produced quickly with minimum physical costs.
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Hosting a virtual event allows people to engage in real time. Whether it is a networking event, training session, product demo, sales pitch, or so on, hosting events like these online can make it easier for people to attend, and, more importantly, attend more often.
Remote work makes it easier for people to attend virtual events more often.
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Geography is not a limiting factor for virtual events.
With virtual events, time zones are the primary limiting factor, which is much easier to solve than geography. This is especially helpful if your business is global or has aspirations to expand globally in the future.
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Your budget goes further with virtual events because you can have more presenters, panellists, and speakers for the same relative budget when you're not spending budget on travel and accommodations.
It’s easier to have someone commit one or two hours of their time to collaborate with you on a virtual event, versus days of their time for an in-person event.
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Analytics of an event can teach you more about your audience. Virtual events can allow you to gather data on the content that resonates with your audience and what doesn't.
It’s important to find a virtual event platform that offers analytics to teach you more about your target audience. Knowing more about your audience can help you optimise future events and inform your overall marketing efforts.
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It takes time and effort to host an event, whether virtual or in-person.
With virtual events you have an opportunity to repurpose your event content into a valuable library of on-demand assets. These can then be used to bring in new business and retain that business at a higher rate.
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Frog Events: Trust, expertise & collaboration in events.